Interview: Les Binet and Peter Field | Contagious
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
Les Binet on Twitter: "For the last six years, we've experimenting with share of search as a tracking metric. It's fast, cheap & predictive. Not only that, it can measure both short
The Long and the Short of it. And the implications for Content and Storytelling
The Long and the Short of it — and the implications for Content and Storytelling
The Greatest Hits of Binet and Field – Tom Roach
Don't Short-change Your Brand: The Case For a Return to Brand-building | Association of Canadian Advertisers
The long and the short of it | Thinkbox
Outdoor Advertising Effectiveness in Long & Short-Term Strategy
long and short of it | MEDIATION
SEMPL17: Les Binet, Head of Effectiveness, adam & eve DDB, UK
Tom Roach on Twitter: "The Wrong and the Short of it - let's end the false choice between long and short term in marketing. https://t.co/kl5oqbwe0V https://t.co/1jDhwp9K2U" / Twitter
Les Binet urges marketers to measure Google searches to predict brand health
CMFG - The Long and short of it - which is most effective?
The long and the short of it | Thinkbox
Advertising Effectiveness: the long and short of it | Campaign US
Amazon | The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies | Binet, Les, Field, Peter | Communications
How Finding The Right Marketing Strategy Can Bring You Disproportionate Rewards — ScienceFiction
Marketing Effectiveness in the Digital Era: Media in Focus | Thinkbox
IPA's "The Long and the Short of It" - BrainJuicer synopsis
The Long and the Short of it. And the implications for Content and Storytelling
Don't take shortcuts, focus on the right targets! - My Telescope
The Wrong and the Short of it | WARC
Les Binet on why long-term marketing matters in the age of short-termism | WARC
